Saturday, 3 March 2012

Saturn sees flat 2005 but robust 2006.(Marketing)(Brief Article)

Byline: Jean Halliday Advertising Age

Saturn Corp. sales are not likely to rise significantly this year, General Manager Jill Lajdziak concedes. But she adds: "The big year for the brand will be calendar 2006.''

Saturn plans to enter several new segments in the next two years. Its first seven-passenger minivan, the Relay, went on sale in November.

The automaker unveiled the Sky, a two-seat, rear-wheel-drive roadster, at the North American International Auto Show here last week. The car is scheduled to arrive in showrooms in the first quarter of 2006.

Saturn also plans a mid-sized SUV for summer 2006.

Saturn calls the Relay "a …

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